Privacy Policy

This Privacy Policy describes how Diginith LLC (“we”, “us”) collects, uses and shares your personal information when you visit or make a purchase from www.diginith.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

• Cookies are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
• Log files track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
• Web beacons, tags and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address and phone number. We refer to this as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How we use your personal information

We use the Order Information we collect to fulfil orders placed through the Site, including processing your payment, arranging shipping, and providing you with invoices and order confirmations. We also use Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• Where it matches the preferences you have shared with us, send you information or advertising relating to our products.

We use the Device Information we collect to help screen for potential risk and fraud (in particular your IP address), and more generally to improve and optimise our Site — for example by generating analytics about how customers browse and interact with it.

Sharing your personal information

We share your Personal Information with third parties who help us operate the Site, as described above.

• Our store runs on WordPress and WooCommerce, hosted by our web hosting provider. Our host processes data on our behalf under a data processing agreement.
• Card payments are processed by Stripe. Your card details are transmitted directly to Stripe and are not stored on our servers. You can read Stripe’s privacy policy at stripe.com/privacy.
• We use Google Analytics to understand how customers use the Site. You can read about how Google uses your information at policies.google.com/privacy, and opt out at tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information, or to otherwise protect our rights.

Behavioural advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, see the Network Advertising Initiative’s educational page at networkadvertising.org.

You can opt out of some of these services through the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info, or by using our data sharing opt-out form.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated or deleted. To exercise this right, contact us using the details below.

If you are a European resident, we note that we process your information in order to fulfil contracts we may have with you (for example, if you place an order through the Site), or otherwise to pursue the legitimate business interests listed above. Please also note that your information will be transferred outside Europe, including to the United States.

Data retention

When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this privacy policy from time to time to reflect changes to our practices, or for other operational, legal or regulatory reasons.

The Site is not intended for individuals under the age of 18.